PROJECT

Oreo Let Wonder Out Game

An app that allows users to unlock an engaging game by scanning special edition cookies adorned with unique designs.

Agency

Dentsu Creative

Year

2016

Project Type

Web Game

Role

TL;DR

During my time at Dentsu Isobar, I had the opportunity to contribute to an exciting project for Mondelez Oreo. We created an app that would allow users to unlock an engaging game by scanning special edition cookies adorned with unique designs.

During my tenure at Dentsu Isobar, I had the opportunity to contribute to an exciting project for Mondelez Oreo. This campaign introduced special edition cookies adorned with unique designs. Scanning these cookies using the Oreo Let Wonder Out app would unlock an engaging game. In the game, an animated octopus hand would appear on the screen, playfully swaying a glass of milk. The player's task was to flick the virtual cookie into the glass of milk. A successful landing would earn the player a prize.

As the lead front-end developer for this endeavor, I collaborated closely with the UX and backend teams to bring this concept to life. To achieve this, I used GSAP to create a custom game engine. Additionally, I integrated a third-party image detection service to recognize the distinctive cookie designs.

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