PROJECT
The Great Singapore Replay S2
Award-winning interactive Boombox experience on the web.
Role
TL;DR
The Great Singapore Replay is a music competition that brings together Singapore's music legends and emerging artists to create new music. I had the pleasure of working on the website for the second season of the competition. I developed a highly interactive website that allowed users to remix songs across various genres using a custom-built animated boombox.
VMLY&R engaged us to create an interactive boombox for deployment across various platforms, including web, mobile, tablet, and physical kiosks, all within a tight deadline. I have custom-built the platform from scratch using Next.js & made the interactive boombox. The project not only achieved remarkable success but also surpassed all business objectives, earning us a couple of well-deserved awards along the way.
A program to ignite the local music scene by mixing the history and culture of Singapore. The Great Singapore Replay is a show starred by established artists of Singapore mentoring the next generation of local musicians to create new made-in-Singapore songs to showcase their artistry while energizing Singapore’s vibrant music scene.
The 360 campaign starts by revealing the established artists and getting aspiring musicians to audition for the program. During phase 2 of the campaign ‘Call To Play’, there was on-ground and online activation where the public could create and vote for their favorite unique mashups by picking an iconic era of Singapore history and mix it with a modern music genre. This would later be counted as votes to influence the final tracks created by the rising artists in the program.
Awards
- Bronze at Markies - Most Creative - Integrated Media
Results
More than 108,809 web sessions, exceeding the original goal of 77,000 by 41%.
A total of 26,000 votes were cast by members of the public for their favorite mashup inspiration source.
Credits
Qian Yu - Creative
This talented Art director is one of the creatives behind the art direction of this campaign. Credits for the assets used in this portfolio. Read more about it here.
Raman Agarwal - Agency technical lead
Technical lead from the agency who gave me the creative freedom & advised with government regulations & fixing security pen test findings.
Benedict Alegre - Project Manager
Project manager and frontline warrior of the team. Lots of working overnight without sleeping with this guy!