PROJECT
Clean Air Route
An app suggesting the cleanest route for your journey, helping you avoid pollution.
Agency
BBDO
Year
2019
Project Type
Original Concept
Role
Creative Technologist
TL;DR
During my time as a Creative Technologist at BBDO Singapore, I came up with the idea of making an app that tells you the cleanest route to your destination.
During my time as a Creative Technologist at BBDO Singapore, I came up with the idea of making an app that tells you the cleanest route to your destination. I wanted to create an app that would help people avoid air pollution. PSI data from Breezometer is used to calculate the air quality of different routes. The app then suggests the cleanest route to your destination. The idea was to integrate this feature into navigational apps like Google Maps, Ride Sharing apps, AirBnB, etc.
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Design concepts of integrating Clear Air Route to Google Maps & Waze