The Creative Circle Awards is an annual awards show that celebrates the best creative work in Singapore. Each year, a different advertising agency in Singapore takes charge of creating the official website. It was BBDO's turn to design the website for the 2020 show, and the chosen theme was "Fashion."

In my role as BBDO's Creative Technologist, I had the task of generating an exciting idea for the website. Collaborating with my creative partner, Yee Hong, we brainstormed and developed a groundbreaking concept: a motion-first website featuring ramp-walking models. Our aim was to create something truly unique and unprecedented.

We conducted a photo shoot with the models and used the footage to craft the website. To enhance the user experience, I employed GSAP to incorporate captivating animation effects throughout the site.

Something hidden in the browser console for the devs.

Credits

Yee Hong: My creative partner at BBDO