The Story

Pawjourr was created to be all-in-one platform for pet content creators and brands. We wanted to create a platform that would make it easy for pet content creators to monetize their content and for brands to find the perfect pet influencers for their campaigns. We also wanted to create a platform that would help pet content creators grow their audience and connect with other pet content creators.

Pawjourr founders during a networking event in Manhattan, NYC

We, the founders are from an Advertising background and we saw a huge gap in the market for a platform like Pawjourr. We saw that there was no platform that was dedicated to pet content creators and brands. We started The Woof Agency first, which is a pet influencer marketing agency. We quickly realized that there was a huge demand for a platform like Pawjourr, so we decided to build it.

The Platform

We custom-built the platform from the ground up using cutting-edge technology. We used React, Next.js, GraphQL, and AWS to build the platform. We use microservices architecture to ensure that the platform is scalable and secure. We also use micro-frontend architecture to ensure that the platform is easy to maintain and update.

We are continuously adding new features to the platform to make it even better. We recently added a new feature that allows brands to create campaigns and invite creators to join their campaigns. I also regularly talk to our users to get feedback on the platform and to find out what features they would like to see added to the platform.

Traction

We have over 20k creators and over $1 million worth of transactions through our platform. We have worked with over 100 brands, including Mars, Nestle, Purina, and more. We have also been featured in multiple news outlets, including BBC, The Straits Times, The Business Times, and more.

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News channel interview regarding Singapore companies moving to US market